1. Computer-Assisted Interviewing

    May 31, 2017 A man sitting in front of a computer

    In order to make its phone interviewers more productive and to allow them to pose questions in more complicated sequences, ISR became one of the first academic survey organizations to use computer-assisted telephone interviewing, in which interviewers enter information directly into a computer. ISR expanded this approach in the early 1990s with computer-assisted personal interviewing, outfitting interviewers with laptops for face-to-face interviews.