Carolyn Yoon
Wilbur K Pierpont Collegiate Professor of Management, Professor of Marketing, Associate Dean for Diversity, Equity and Inclusion, Stephen M Ross School of Business and Faculty Associate, Research Center for Group Dynamics, Institute for Social Research
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BIO
Carolyn Yoon’s research seeks to advance the understanding of psychological and neural mechanisms underlying judgment and decision processes across the lifespan, especially in consumer contexts and across different social and cultural environments. She takes a multi-level and multi-systems approach to elucidate basic processing mechanisms that lead to specific behavioral outcomes in domains involving consumer decision making, health, and well-being. In so doing, she considers the interplay between neurobiology, environment, and behavior in order to develop theoretical insights that also have meaningful implications for consumers, practitioners, and public policymakers.
- Sung, Yeonjin, Carolyn Yoon. 2024. Social and Cultural Influences on Older Consumers. Current Opinion in Psychology 55:101740.
- Stephanie Marita Carpenter, Jamie Roslyn Yap, Megan E Patrick, Nicole Morrell, John Dziak, Daniel Almirall, Carolyn Yoon, Inbal Nahum-Shani. 2023. Self-relevant appeals to engage in self-monitoring of alcohol use: A microrandomized trial. Psychology of Addictive Behaviors 37(3):434-446.