Last Revision Date — March 18, 2022


The University of Michigan (U-M) privacy statement recognizes the value of privacy of the university community members and its guests.

This unit-level privacy notice provides more specific information on how the Survey Research Center website and the websites of its affiliated centers collect and process your personal information.


The notice applies to our practices for gathering and disseminating information related to the websites of the Institute for Social Research (ISR) and its affiliated centers (“we”, “us”, or “our”) and is meant to provide you an overview of our practices when collecting and processing personal information.

How We Collect Information

We collect personal information in the following circumstances:

  • Direct Collection, when you directly provide it to us, such as when you complete forms, submit comments, etc.
  • Automated Processes, when personal information is provided to us through technology, such as through a cookie placed on your computer when you visit our websites.
  • From Others, when we use third-party providers, such as Google Analytics. Google Analytics operates through the use of cookies, which are text files placed on your computer. The information stored in cookies, including your IP address, is transmitted to and stored by Google.

What Type of Information We Collect

Direct Collection

We directly collect the following personal information when you provide it to us:

  • Contact information, such as name, affiliation, address, and email address.

Automated Collection by U-M

During your visit to our website, we automatically collect and store certain information about your visit, which includes:

  • Authentication information, such as your U-M username (uniqname)
  • The Internet domain from which a visitor accesses the website
  • The IP address assigned to the visitor’s computer
  • The type of browser the visitor is using
  • The date and time of visit
  • The address of the website from which the visitor has linked to

Automated Collection by Third Parties

In addition, we collect information through third-party advertising and marketing providers (ex: Google Analytics, and Google Search Console). Information collected may include:

  • Content viewed during the visit
  • Date and time of visit
  • Amount of time spent on the website
  • Visitor location based on IP address
  • Demographic information
  • Search terms entered on the website

How This Information Is Used

We use the personal information we collect to:

  • Provide service support: information about your visits to our website allows us to monitor website performance, make improvements to site navigation and content, and provide you with a positive experience, relevant outreach and effective engagement
  • Support educational programs: information collected through our website is used in processes related to admissions
  • Promote the Michigan Program in Survey and Data Science: information related to interactions with our website is used to market events and services to prospective students and other audiences

With Whom This Information Is Shared

The University of Michigan does not sell or rent your personal information. We may, however, share your personal information in limited circumstances, such as with service providers that support our business activities. We require our service providers to keep your personal information secure. We do not allow our service providers to use or share your personal information for any purpose other than providing services on our behalf.

We may also share your personal information when required by law, or when we believe sharing will help to protect the safety, property, or rights of the university, members of the university community, and university guests.

What Choices You Can Make About Your Information

Direct Collection

You may choose not to enter personal information into our website. This would not affect your experience or access to information on our websites. You can change email and communication preferences by clicking on the Unsubscribe or Manage Your Preferences links at the bottom of any email from us and unchecking the relevant boxes.

Automated Collection: U-M and Third-party Cookies

We use “cookies” to enhance your user experience when visiting our website. Cookies are files that store your preferences and other information about your visit. When you access our website, the following cookies may be placed on your computer or device, depending on your web browser settings:

U-M Session Cookie

Purpose: U-M session cookies are used to track your page requests after you login with your U-M credentials. These cookies allow you to proceed through different pages on our website without having to authenticate for each new area you visit.
Opt-out: You can adjust your session cookies through your browser settings.

Google Analytics and Google Search Console

Purpose: Google uses cookies that give us visibility to website visits and traffic sources. We use the information to measure and improve the performance, navigation, and content of our website. See details about Google’s usage of cookies.
Opt-out: To block these cookies, visit
Alternatively, you can manage your browser settings to accept or refuse these cookies.

Automated Collection: Social Media Plugins

Some of the pages on our website have embedded social media sharing buttons. Social media platforms use cookies or other tracking technologies when a button is embedded on our website. We do not have access to, or control of, any information collected through these buttons. The social media platforms are responsible for how they use your information. For specific privacy controls on how these buttons track how users access our website, see the cookies policies of Twitter , Facebook , LinkedIn , and YouTube .

How Information Is Secured

The University of Michigan recognizes the importance of maintaining the security of the information it collects and maintains, and we endeavor to protect information from unauthorized access and damage. The University of Michigan strives to ensure reasonable security measures are in place, including physical, administrative, and technical safeguards to protect your personal information.

Privacy Notice Changes

This privacy notice may be updated from time to time. We will post the date our notice was last updated at the top of this privacy notice.

Who to Contact with Questions or Concerns

If you have any concerns or questions about how your personal data is used, please contact the UM Institute for Social Research or 426 Thompson Street, Ann Arbor, MI 48104.

Notice specific to persons within the European Union

Please click here for notice specific to persons within the European Union.

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