Colleen M Seifert

Arthur F Thurnau Professor, Professor of Psychology, College of Literature, Science, and the Arts and Faculty Associate, Research Center for Group Dynamics, Institute for Social Research


Colleen Seifert studies creative problem solving processes at both the basic and applied levels. Her research includes projects on memory and misinformation, divergent thinking and improvisation, and learning through causal explanations. She has conducted applied work in design processes, eyewitness memory, medical decision making, consumer behavior, and sustainability. She also conducts qualitative studies of group instruction in higher education and develops creative techniques for improving outcomes in design. Seifert is the director of the Design Science program, a Rackham Interdisciplinary Graduate Degree. Seifert teaches graduate-level creativity courses and large-scale methods courses in psychology.

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