Sonya Dal Cin

Research Associate Professor, RCGD
Adjunct Assoc Professor, Psychology
Associate Professor, LSA Communication And Media
Sonya Dal Cin


Sonya Dal Cin's major research interest is the impact of stories on attitudes, beliefs, self-concept and behaviors. Her work examines the processes of story-based belief change, the role of identification with characters, the impact that stories have on behavior, and how these effects might occur outside viewers' conscious awareness. Primarily interested in health-related outcomes, Dr. Dal Cin's current research includes studies on how watching smoking and drinking in movies might influence viewers' own smoking and drinking behavior.