This influential book by Angus Campbell, Philip Converse, Warren Miller, and Donald Stokes, using data from the 1952 and 1956 Michigan Election Studies, had an immediate impact on thinking about voter behavior. Many of the book’s central claims—such as the importance of the key concept of party identification, the identification of a broad range of factors that influence voter behavior, and the conclusion that the average voter was surprisingly unsophisticated—still guide thinking about voter behavior today.

Watch video of Phil Converse talking about voter behavior

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