Sonya   Dal Cin

Sonya Dal Cin

Professor of Communication and Media, Adjunct Professor of Psychology, College of Literature, Science, and the Arts and Research Professor, Research Center for Group Dynamics, Institute for Social Research


My major research interest is the impact of stories on attitudes, beliefs, self-concept, and behaviors. My work examines the processes of story-based belief change, the role of identification with characters, the impact that stories have on behavior, and how these effects might occur outside viewers’ conscious awareness. I am primarily interested in health-related outcomes; current research includes studies on how watching risk behavior in movies might influence viewers’ own risk behaviors.

My work has appeared at national and international conferences, and has been published in journals including Addiction, the American Journal of Preventive Medicine, Archives of Pediatrics and Adolescent Medicine, Health Psychology, Journal of Health Communication, Journal of Neuroscience, Psychological Science, Psychology of Popular Media Culture, and Tobacco Control.

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